Stifel chief equity strategist Barry Bannister has lifted his target for the S&P 500 index by 200 points to 4,400 for the second half of 2022, expecting “cyclical growth” stocks to lead the way higher in a “relief rally.”
“We continue to prefer cyclical growth,” Bannister said in a note dated Aug. 4, pointing to the software, media, tech hardware, retail and semiconductor industries. “The five cyclical growth industry groups we see rallying are dominated by large technology-related stocks.”
The S&P 500 SPX, -0.16%, which tracks U.S. large-cap stocks, was trading down early afternoon Friday at around 4,132, FactSet data show, at last check. Stifel’s revised target implies that the index could gain more than 6% by yearend.
Bannister raised his price target for the U.S. stock-market benchmark as bets on 36-month Fed funds futures appear to have peaked and the “equity risk premium” for the S&P 500 now indicates 4,400 as a mid-point price target, according to the note.
“Fed futures are tapped out,” he wrote.
The Federal Reserve has been aggressively hiking its benchmark interest rate in an effort to tame the highest inflation in decades. Investors have been trying to assess whether inflation, and in turn, Fed hawkishness have peaked.
“Inflation is likely to sharply decline soon in a (highly unusual, COVID policy-shaped) non-recession slowdown,” Bannister wrote in his note. He expects “cyclical growth” stocks will see “a strong relief rally as inflation slows, Fed expectations are pulled back, and the economy has the balance sheet and momentum in 2022 to mitigate recession risk.”
In late June, Bannister predicted that “cyclical growth” would lead a 10% “relief rally” for the S&P 500 this summer. The U.S. stock market surged last month, with the S&P 500 and Dow Jones Industrial Average each booking their biggest monthly gains since November 2020 while the tech-heavy Nasdaq Composite scored its best July ever.
How Paid Marketing of Ads on Social Media Helps?
Social media has become a very popular platform for promoting business. It has the potential to reach millions of people across the globe through different channels such as Facebook, Instagram and YouTube etc. Social media marketing provides many benefits, such as increased brand awareness and better ROI on investment but one of the significant challenges that every business faces is how to increase its reach. Paid social can help achieve this goal by increasing your audience base, which ultimately leads to more sales conversions.
Increase in Reach and Engagement
- Increase in Reach: Social media advertising helps you reach out to more people than paid marketing channels like TV or print advertisements. This is because most social networks have millions of users who use their platforms daily. This means that when browsing through their feed or timeline, they might also see your ad.
- Increase in Engagement: When someone clicks on your Facebook advertisement or Twitter-promoted tweet, they will be taken to the landing page you created for them (such as a website). Here they will get exposed to more information about your product/service before deciding whether to purchase it or not. Hence by increasing the engagement rate, you will also be increasing sales as well!
Drives click to website
Paid marketing will help you to drive clicks to the website.
- Increase in engagement with a brand: When people share your ads or content on their profiles, it increases your brand’s engagement rate and ultimately increases the audience’s awareness.
- Increase in click-through rate: Paid ads generate more impressions as compared to organic posts on Facebook and Instagram, which means more users will come across your Ads. When they see any ad, they have the intention to click through it to get more information about that product or service being advertised, which results in an increase in CTR (Click Through Rate). This can also be measured by comparing CTRs from organic versus paid messages.
- Once you get customers to your site, you can keep them there and funnel them to sales pages using onsite content like blog posts. Finding the right blog tools will help you create quality content that keeps customers engaged.
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Helps in generating Leads
You can use paid marketing of ads on social media to generate leads for your business. In fact, it is one of the best ways to do so.
Paid advertising is an essential component of digital marketing; therefore, it’s not surprising that social media platforms are using this method as their main monetization strategy. As a result, you can have a steady inflow of traffic and targeted customers interested in purchasing your products or services. For example, if you want to get more sales from Facebook posts, Twitter tweets and Instagram posts, then consider using advertising services.
“Nowadays, social media platforms are used for the whole customer journey, including retention, customer acquisition, remarketing and service,” as AdRoll professionals say.
Paid marketing of ads on social media is cost-effective because it helps you reach your target audience and allows you to engage with your customers more personally. As the number of likes and followers for a particular brand increases, so does the conversion rate. It is also elementary to track ROI using paid ads on social media platforms.
The above points show that paid marketing on social media is a good way to promote your products or services. You can reach out to more people and generate leads simultaneously. It also helps you in saving money while promoting your brand.
5 Simple Tricks To Stream Netflix Shows That Are Banned In Your Country
As sophisticated as we like to think we are, not all of us have access to the same Netflix shows and movies. What makes it even worse is that we once got a glimpse of that show or movie and immediately became hooked….
But then again, maybe if it was blocked, it meant it wasn’t worth watching… right?
Breaking news! There are more ways than you can imagine of watching your favorite content no matter where you live! This article shows you 5 simple tricks to stream Netflix shows and movies from outside your country.
Option 1: Use a VPN
A VPN allows you to connect your computer or mobile device to a remote server and then route all of your internet traffic through that connection. This means that even if Netflix blocks access from certain countries, you can still stream content on Netflix!
It’s as simple as opening up the app on your device (or downloading one). Then when you open up the app and click “Connect” it will automatically create an encrypted tunnel between yourself and their server so all outgoing connections are sent through them instead of directly out of your computer/phone.
This way when someone tries to access websites like Netflix once again they won’t be able to tell which country was using their internet connection because everything looks like normal traffic traveling through regular servers rather than coming from somewhere else entirely different like China or Turkey!
Even if you didn’t know how to change your location on Netflix now this easy way. However, its mandatory to look out for Netflix feature whenever going with a VPN.
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Option 2: Use Smart DNS
With smart DNS, you can get around the Netflix ban by using a proxy server to unblock content. You will need to set up your device with this method and then use that same device as a proxy—it’s easy!
To set up smart DNS on your device:
1) Go into Settings > Network & Internet > Connection > OpenVPN (this is where you’ll find your VPN provider). Your VPN provider should have instructions on how to do this automatically for you if they offer one of these services.
2) Find the connection settings section under “General” within that page:
3) Click “Connect” next time someone tries connecting via Wi-Fi or Ethernet but fails because they don’t have access yet;
4) If all goes well, you should now have access through an encrypted tunnel established between them and yourself directly through their network so no one else can see what’s going on between them (or even know how much information has been shared).
Option 3: Move to where it is available
If you can’t travel, there are other ways to watch Netflix shows that are banned in your country. You may be able to find a way to get access by moving out of your home country for a short period of time.
If you’re just looking for a quick fix and not willing to give up everything else in life, this could be an option worth exploring.
The catch? It only works if there’s an available place where you can go (for example: if there’s a specific city or area where all the TV shows on offer are broadcast) and also if it doesn’t involve spending too much money on plane tickets/hotels/etc., so make sure those things don’t come into play before taking this route!
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Option 4: Tweak the URL
If you want to stream Netflix shows that are banned in your country, then option 4 is the way you should go. To make this work, all you need to do is change your IP address by using a VPN (virtual private network).
When it comes to changing an IP address and streaming Netflix shows that are banned in your country:
A VPN will allow you to change your actual physical location on the internet. This means if one website blocks access from certain regions or countries, then another one won’t be able to see what’s available there. With this method of changing locations, users can access content from any part of the world without physically traveling there first!
Option 5: Hire a VPN provider who hosts servers in the country you want.
If you want to stream Netflix in your country, it’s best to use a VPN provider who hosts servers in the country you want. This is because a dedicated IP address will allow you to stream content without having to change any settings on your device.
If you are looking for a dedicated IP address with unlimited bandwidth, then make sure that the internet service provider (ISP) allows this feature on their network by contacting them directly via email or phone call. The ISP may also have different plans available depending on how much data usage each user has had over time.
Surefire Tips To Master Video Storytelling For Your Brand
Video storytelling is an integral part of branding for startups and established brands alike. It educates, entertains, and makes your audience return for more. Additionally, it brings life to your brand’s purpose, values, and ideas in the long run. But businesses may fail to create compelling narratives because they do not know what actually connects with the audience and makes an impact. While audience expectations may differ, you can stick with a few basics of storytelling to match them. Let us share a few surefire tips to master video storytelling for your brand.
Creating empathy is the key to winning the storytelling game for your brand. People are more likely to buy your products and trust your brand when they feel an emotional connection. The best way to build it is by understanding your target buyers, identifying their pain points, and providing solutions to them. Integrating solutions to specific concerns in your brand narratives demonstrates that you care for your customers and want to do your best to help them.
Cut the sales pitch
Branding experts recommend cutting the sales pitch and focusing on educating or entertaining your customers with your stories. Unleash their stories rather than promote your brands. In fact, you can add the sales element by creating narratives with customer testimonials. These user-generated stories can help you win the trust of your target audience because they are more likely to trust real consumers a lot more than marketing gimmicks.
Repurpose existing content
Repurposing existing content pieces enables you to make the most of the hard work of researching, writing, designing, and editing them. For example, you can try ideas like converting a blog post or e-book into a video. You can leverage tools to add image to video online and enhance it with background music to make the videos more engaging. The great thing about repurposing is that it saves time and money, besides empowering your brand’s storytelling strategy.
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This one is a no-brainer because buyers trust brands that go the extra mile with authenticity. You may create beautiful videos, but don’t expect them to make an impact if they are not authentic to your brand’s image. Stay consistent with your values, personality, and tone of voice every time you craft a story for your audience. Remember that they are smart enough to see through fake content, so never even try it!
Another surefire tip to win with storytelling is to seek inspiration for your brand stories. You can gain insights from competitor campaigns and even brand stories from businesses in other domains. Find ways to create immersive and interactive content because it engages the audience and makes them stick with your brand for the long haul. You can also run surveys and polls to understand what consumers like and craft stories around these elements.
Video storytelling is a craft you can learn and master with experience. Following these tips put you on the right track to creating compelling video campaigns for your brand.
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