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Fashion brands must embrace sustainable clothing production



Fashion brands must embrace sustainable clothing production

It’s time to persuade fashion high street brands to embrace a more sustainable approach to clothing production, writes Dr Alan Hudd, the founder of digital textile dyeing and finishing company, Alchemie Technology.

Although the fashion and textile industry is one of the most polluting on the planet, second only to oil and gas, consumers remain largely unaware of its real impact on our environment.

The fashion industry is in fact the second largest cause of industrial water pollution in the world – and is responsible for 10% of global carbon emissions, more than international flights and shipping combined.

In the UK alone, consumers continue to buy an average of 26kg of clothing every year. But while the impact producing these clothes is having on our planet is a real problem, fashion brands continue to ignore the root cause of the ever-growing environmental issue they are causing.

Now is the time for action, and for industry leaders and fashion brands to lead by example.

One of the most damaging elements of the garment manufacturing process is the dyeing of fabrics, and addition of properties such as wicking and waterproofing, which are still done by decades-old – and highly polluting – traditional methods.

To put the scale of the issue into perspective, the total amount of clothes we buy globally creates 553 billion tonnes of CO2 and 8.3 trillion tonnes of dye-polluted wastewater each year – from the dyeing process alone.

And if fashion brands don’t act now to change the way their clothes are dyed, the CO2 emissions generated by clothes production are predicted to reach 2.5 gigatonnes by 2050.

These figures are particularly worrying in the context of the growing global energy crisis we are currently facing.

What is the fashion industry doing to embrace sustainable clothing production

Fashion designer Stella McCartney has been a pioneer of environmentally responsible fashion for over 20 years, committed to circularity and protecting the planet for tomorrow. Most recently, at her Paris Fashion Week show, her SS23 line featured the “world’s first-ever luxury bag crafted from mycelium”, while another collection used grape waste to create a plant-based alternative to animal leather.

Another brand making positive sustainable waves in the luxury fashion space is Pangaia. With a similarly environmentally focussed mission, Pangaia’s climate positive strategy focusses on minimising waste, increasing efficiencies, with a particular focus on reducing their water footprint. Just this month, the brand announced their latest capsule collection, in which the garments have been dyed with food waste ingredients as an alternative to reactive dyes, minimising the use of chemicals and utilising food waste.

But while some high-end designers are paving the way for change, getting high street fashion brands to adopt similarly sustainable production methods is a much harder ask.

A growing trend in the world of high-street fashion is for brands to appoint celebrity ‘sustainability ambassadors’ in the hope that famous faces will promote sustainable behaviour amongst consumers and spark positive change.

Perhaps the most well-known example of this is fast fashion giant Boohoo, who announced their partnership with reality TV star Kourtney Kardashian Barker in September. While her 45-piece collection is set to be made from recycled cotton and polyester, critics have pointed out that this is not a big enough change, with the collection only representing a tiny proportion of the 40,000 annual styles released by the company.

Other brands, like PrettyLittleThing, have turned their attention to reselling, launching celebrity-endorsed resale platforms where consumers can sell their unwanted clothes in return for a discount off their next purchase on the brand’s website. While this move demonstrates an effort to move away from their ‘throwaway fashion’ label, the offer of a discount – thereby encouraging customers to buy yet more new clothes – shows they have missed the mark.

Understandably, moves such as these have faced huge backlash for being disingenuous and ‘too little too late’, but accusations of greenwashing are not overly helpful. Any step, however big or small, to generate debate around sustainability in fashion surely must be regarded as a positive.

However, overhauling the way our fashion is produced and embracing more sustainable clothing production would be far more beneficial to the planet than investing in celebrity-endorsed marketing campaigns.

The good news is that the technology exists for the fashion industry to stop the pollution caused by dyeing our clothes in its tracks and reverse the damage it is making to our environment.

As a company, Alchemie Technology is on a mission to encourage brands and clothing manufacturers around the world to switch to alternative dyeing methods.

Research has shown that if textile dye houses around the globe were to switch to waterless dyeing systems 470 billion tonnes of CO2 and 7.9 trillion litres of wastewater could be saved from damaging the environment each year.

For many fast-fashion brands, profit remains the number one focus, and as such adopting a new, innovative technologies such as this is not often a priority.

There is the often perception that opting for the sustainable option is more expensive, but this certainly isn’t always the case. In fact, by adopting energy-efficient, sustainable dyeing methods now, brands are not only being kinder to the environment but they are also making substantial energy and water savings at a time when energy costs continue to soar, and the problem of water scarcity, is threatening the very survival of the manufacturers that brands depend on. The working conditions are also far cleaner, safer, and less damaging than using dye baths full of chemicals.

It’s all about thinking long term. If fast-fashion giants really want to show their commitment to sustainability, they would invest in cleaner manufacturing solutions and more sustainable clothing production and would encourage their suppliers to do so too.

About the author: Dr Alan Hudd is the founder of digital textile dyeing and finishing company, Alchemie Technology. The company has developed a low carbon, waterless, digitally controlled dyeing solution to reduce the amount of water used by 95%. It is said to produce no polluted wastewater and reduces energy consumption by 85% compared to traditional dyeing.

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From Lab to Luxury: A Fascinating Look into the Making of Lab-Grown Diamond Jewelry



From Lab to Luxury: A Fascinating Look into the Making of Lab-Grown Diamond Jewelry

Diamonds have always been a symbol of luxury, prestige, and exclusivity. However, traditional mining practices have come under scrutiny for their environmental and ethical impact. The mining of diamonds involves the displacement of land, pollution, and exploitation of workers. Enter lab-grown diamonds, a sustainable and ethical alternative that has been gaining popularity in recent years. But how are lab-grown diamonds made, and how do they compare to their mined counterparts? In this article, we’ll take a deep dive into the fascinating process of creating lab-grown diamonds, from the scientific breakthroughs behind it to the intricate jewelry-making techniques used to turn these gems into stunning pieces of wearable art. Get ready to discover the future of the diamond industry and how lab-grown diamonds are revolutionizing the world of luxury jewelry.

The process of creating lab-grown diamonds

Lab diamonds are made using two methods: HPHT or CVD. HPHT involves subjecting a diamond seed to intense heat and pressure in a crucible of molten metal, while CVD involves introducing hydrogen and carbon gas to a low-pressure chamber. Once grown, lab-grown diamonds are cut and polished using the same techniques as mined diamonds, resulting in a visually and chemically identical product. The only difference is that lab-grown diamonds are created in a lab, rather than being mined from the earth.

Sustainability in lab-grown diamond production

The sustainability of lab created diamonds goes beyond just their production. As the world becomes more environmentally conscious, consumers are looking for sustainable and ethical products. Lab-grown diamonds not only provide an alternative to traditional mining practices but also give consumers the peace of mind that they are making an environmentally and socially responsible purchase.

Many lab-grown diamond companies are also committed to creating a sustainable supply chain. This includes using recycled metals for their jewelry and working with suppliers who adhere to strict ethical and environmental standards. By creating a sustainable supply chain, lab-grown diamond companies are ensuring that their customers can feel good about their purchase and its impact on the environment.

The rise of lab-grown diamond jewelry in the luxury market

In recent years, lab-grown diamond jewelry has become increasingly popular in the luxury market. Many high-end jewelry designers are now incorporating lab-grown diamonds into their collections, offering consumers a sustainable and ethical alternative to traditional mined diamond jewelry. This has led to increased awareness and acceptance of lab-grown diamonds as a legitimate and desirable option for luxury jewelry.

One of the unique features of lab-grown diamond jewelry is the ability to create custom designs and styles. With traditional mined diamonds, designers are limited by the size and quality of the available stones. With lab-grown diamonds, however, designers can create unique and intricate designs that may not have been possible with mined diamonds. This has led to a surge in creativity and innovation in the world of lab-grown diamond jewelry.

The unique designs and styles of lab-grown diamond jewelry

Lab-grown diamonds offer a vast range of designs perfect for any occasion, including classic solitaires, halo rings, tennis bracelets, and dangle earrings. They can also be combined with other gemstones like sapphires and emeralds for unique pieces. Lab-grown diamonds have the advantage of custom designs, which traditional mined diamonds do not offer. Many companies allow customers to create one-of-a-kind pieces that reflect their style and personality.

Conclusion: The appeal and potential of lab-grown diamond jewelry

Lab-grown diamonds have become a desirable option for luxury jewelry, and have the potential to revolutionize the world of luxury jewelry for environmentally and socially responsible consumers.

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Yellowstone Season 5 Outfits: What’s In And What’s Out



Yellowstone Season 5 Outfits: What’s In And What’s Out

Yellowstone Season 5 Outfits

Yellowstone is a popular drama television series that is set in Montana and follows the Dutton family as they struggle to maintain control of their land amidst constant threats from both internal and external forces. The show has gained a cult following due to its compelling storyline, excellent acting, and beautiful cinematography.

Apart from the gripping storyline, Yellowstone is also known for its stunning Western-inspired outfits that have become iconic among fans. As we await the release of the fifth season, here’s a rundown of what’s in and what’s out in terms of Yellowstone Season 5 outfits. My Yellowstone jackets

What’s In?

Classic Cowboy Hats: Cowboy hats have always been a staple in the Western genre, and Yellowstone is no exception. In the upcoming season, we can expect to see more classic cowboy hats in different styles, shapes, and sizes. From the traditional Stetson to the more modern flat-brimmed hat, the cowboy hat remains an essential part of any Western outfit.

Denim Jackets: Denim jackets have always been a popular choice among Western enthusiasts, and they will continue to be a staple in Yellowstone Season 5. Denim jackets come in different styles and colors, and they’re perfect for layering in cold weather.Beth Dutton Hooded Coat

Leather Boots: Leather boots are a must-have in any Western-inspired outfit. They’re not only functional but also add an extra touch of authenticity to any look. In the upcoming season, we can expect to see more leather boots, both in traditional and modern styles.

Western Shirts: Western shirts are a classic staple in any Western-inspired outfit. From plaid to solid colors, Western shirts are a versatile pieces of clothing that can be dressed up or down. In Yellowstone Season 5, we can expect to see more of these shirts in different styles and colors.

What’s Out?

Fringe Jackets: Fringe jackets have been a popular choice in previous seasons of Yellowstone, but they might be taking a backseat in the upcoming season. While they’re still a stylish choice, it’s possible that they’ll be replaced by more traditional jackets and coats.

Embellished Belts: Embellished belts were a popular accessory in previous seasons, but they might be taking a backseat in the upcoming season. While they’re still a stylish choice, it’s possible that they’ll be replaced by more understated belts that are functional and practical.

Oversized Jewelry: Oversized jewelry was a popular accessory in previous seasons, but it might be taking a backseat in the upcoming season. While it’s still a stylish choice, it’s possible that more understated jewelry will be favored in the upcoming season.

In conclusion, Yellowstone Season 5 outfits are expected to be a continuation of the iconic Western-inspired looks that have made the show so popular. With classic cowboy hats, denim jackets, leather boots, and Western shirts, we can expect to see a range of stylish and functional outfits in the upcoming season john Dutton Quilted Jacket. While some trends from previous seasons might be taking a backseat, it’s safe to say that the Western-inspired style will continue to be a staple in Yellowstone Season 5.

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Discover Bogner Clothing for Men and Women – Style Meets Function



Discover Bogner Clothing for Men and Women - Style Meets Function

Bogner is an esteemed brand that has prevailed as a style icon with a legacy of over 85 years. Its establishment in 1932 by Willy Bogner Sr., an Olympic skier, laid the foundation for a brand that has been consistent in producing high-end sportswear and skiwear that blend form and function, taking into account that clothing should serve a purpose apart from aesthetics, regardless of its use or context.

Following this philosophy, Bogner has emerged as a leading luxury sportswear brand that has amassed a loyal customer base that cherishes performance and style.

Bogner Clothing for Women

Bogner’s women’s clothing line caters to the active and stylish female with a range of designs, including jackets, pants, skirts, and accessories, balancing style and function. The clothing is made of quality materials, particularly technical fabrics that provide warmth and dryness in cold and wet weather conditions. The brand’s signature ski jackets, for example, are made from breathable and waterproof materials that cater to skiers, providing both freedom of movement and protection against the weather.

Bogner’s women’s clothing line is versatile and can be utilized in various activities such as hiking, running, and skiing. Whether you are running errands in the city or hitting the slopes, Bogner’s women’s clothing will ensure that you remain comfortable and stylish.

Bogner Clothing for Men

Bogner’s men’s clothing line mirrors the women’s line in that it caters to the stylish and active man. The line includes jackets, pants, and accessories that are both fashionable and functional, made of high-quality materials that provide warmth and dryness in cold and wet weather conditions. Bogner’s ski jackets, for example, are made from breathable, waterproof materials that cater to skiers, providing both freedom of movement and protection against the weather.

Bogner’s men’s clothing line is versatile and can be utilized in various activities such as skiing, hiking, and running. Whether you are hitting the gym or hitting the slopes, Bogner’s men’s clothing will ensure that you remain comfortable and stylish.

The Bogner experience is all about seamless shopping, whether in-store or online. The brand’s physical stores are luxurious, providing customers with a high-end shopping experience, complete with expert staff to attend to any concerns. Bogner’s online store offers a user-friendly interface with a wide range of products available for purchase. Free shipping and returns make it easy for customers to try on items and return them if unsatisfied.

The brand also hosts in-store events and promotions such as trunk shows, product launches, and exclusive discounts, catering to its community of followers, who appreciate the brand’s unique blend of performance and style.

In conclusion, Bogner clothing is an amalgamation of style and function, designed to cater to the active and stylish individual. With a range of designs available for both men and women, Bogner has cemented its position as a leading luxury sportswear brand.

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