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AR and VR technologies have shown positive reception in education, tourism, the gaming industry, and digital marketing. This article presents examples of successful integration of augmented and virtual reality applications that have improved business processes.

What are AR and VR technologies?

AR or Augmented Reality is a technology that complements the real world with three-dimensional elements. Technology allows you to see what in real life is impossible to show or too difficult to implement. Augmented reality is developed in applications and used on mobile devices, computers or AR glasses.

VR or Virtual Reality is a technology that allows the user to immerse themselves in an artificial three-dimensional environment and interact with it using glasses or a helmet, controllers or suits, gloves with tactile feedback.

What is the difference between AR and VR?

Virtual and augmented reality are similar concepts at first glance. However, they have fundamental differences: VR creates new three-dimensional spaces for the complete immersion of the user. AR adds new elements to the real world.

A good example of using augmented reality is the popular Pokemon GO game in 2016-2017. The characters of the game – Pokemons, which must be caught, were naturally fit into the real environment. The numbers show that by August 2019, the number of downloads of the game exceeded 1 billion.

AR and VR glasses are presented in the product line of Google, Samsung and other companies. And if in the early years the devices were inaccessible, then today they cost no more than a smartphone.

Applications of augmented and virtual reality

The areas of application of AR and VR applications are quite wide, and every year it only gets bigger. The educational, medical, industrial, advertising, gaming sectors have already adopted both technologies.

AR and VR technologies are used in:

  • Presentation of new products, which makes it possible to demonstrate a 3D model of the product and its features, to involve viewers in a presentation or event.
  • VR and AR simulators have proved to be an effective tool in education. Our brain best perceives and remembers information presented in a playful manner with visual approach. In particular, this applies to children’s perception. Thanks to VR and AR, the quality and effectiveness of learning is greatly improved. Technologies are already being used by the world’s leading universities and schools, allowing pupils and students to view 3D models of atoms and chemical elements, and master knowledge in an interactive way.
  • The possibilities and benefits of AR and VR technologies are being fully exploited in the entertainment and gaming industries. There is a category of games designed for virtual reality glasses to immerse yourself in a new three-dimensional realistic world. This list includes gaming bestsellers:
    • Minecraft
    • Alien: Isolation
    • Total War game series
    • Rainbow Six: Siege and The Division
    • Halo: The Master Chief Collection and many others.

Full immersion in the gameplay is achieved through a realistic virtual environment, 3600 view and game control using joysticks that simulate hand movements. The person feels like a character in the game.

  • VR and AR are the best tools for visualizing projects in various fields. Augmented reality and virtual reality, for example, are especially useful for developers to present architectural projects. Already at the planning and construction stage, apartment buyers can see 3D models of their future homes using VR or AR glasses, or smartphones. Visual and realistic visualization increases customer confidence, helping to increase sales.
  • Virtual networks use virtual avatars to achieve realistic interactions with the environment. This can be either a game avatar or a social network avatar. Their communication is based on augmented and virtual reality technologies.
  • Augmented and virtual reality technologies are used in advertising and for interaction with content consumers. The effect of presence makes a strong impression on a person and motivates to act more than a banner ad or an advertising slogan.
  • VR and AR technologies are used in medicine, for example, dentistry, surgery, in the experimental treatment of mental disorders – to help combat phobias and post-traumatic stress.

Examples of the best VR applications:

Fortnite. The first successful case was a concert by DJ Marshmello in the game Fortnite, which took place in 2019. 10 million people attended the virtual concert while  being at home.

Thomas Cook. Thomas Cook travel company provides customers with the opportunity to go on a virtual tour using a virtual reality application and evaluate the benefits of the upcoming trip.

Jaguar. Jaguar has developed a series of quests in virtual reality to select candidates for the positions of engineers and programmers. Thus, recruiters determine the skills and professionalism of candidates for the position.

NASA uses virtual reality to train future astronauts. VR simulators create the effect of presence and help a person prepare for space flight. There is also a simulator for walking on the surface of Mars, allowing astronauts to get used to the sight of the red planet.

snowworld. The game was created specifically for burn patients, and as a result, it helps a person to distract from pain. Studies have shown a 20% reduction in pain levels in patients.

Examples of famous AR applications.

Well-known examples of the use of AR are demonstrated by global giant companies Snapchat and Instagram. Both applications are among the most installed on smartphones over the past 3 years, the functionality of which is related to the processing and publication of photos.

Snapchat. In 2018, the company announced the launch of a service for finding products they liked using AR. The project was planned for collaboration with Amazon. The platform is based on the search for items scanned with a smartphone camera in stores.

Instagram. Popular masks on Instagram are a clear example of augmented reality technology in action. AR masks help to add new details to the world around, are used for retouching stories and live broadcasts. According to statistics, more than 500 million people view Instagram Stories every day. The use of branded masks is an opportunity to attract new customers.

IKEA. The IKEA Place store app is another successful practical case for augmented reality. The AR application allows you to “try on” new furniture in the interior. The application has already been installed by more than 1,000,000 people.

Why is it worth ordering the development of AR and VR applications?

The presented examples demonstrate solutions that can be implemented using VR and AR technologies. If you also have a desire to create unique advertising campaigns, effectively present products and attract new customers, create an exciting quest or a tourist historical tour, you can order the development of AR and VR applications from Big Dream Lab. We will help you in creating a product from scratch – from competitor analysis to product testing and further promotion.

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Down 43%, Is This Tech Stock Worth Buying Right Now?



Down 43%, Is This Tech Stock Worth Buying Right Now?

Skyworks Solutions (NASDAQ: SWKS) announced its fiscal 2022 fourth-quarter results (for the three months ended September 30) on November 3, and the supplier Apple’s stock price has risen 11% since then.

Skyworks beat expectations and showed solid growth at a time when smartphone sales were declining, but forecasts show the chipmaker is about to hit a bump. With that said, let’s take a closer look at the latest results from the chipmaker. Let’s take a closer look at whether the stock can sustain new momentum after losing 43% of its value in 2022.

Skyworks solutions deliver reliable results for non-mobile businesses
Skyworks’ fourth-quarter revenue increased 7% year-over-year to a record $1.4 billion. The company also reported non-GAAP (adjusted) earnings of $3.02 per share, up 15% year-over-year. Skyworks easily justified analyst estimates of $2.91 per share. For the year, the company’s revenue increased 7% to $5.5 billion and earnings rose similarly to $11.24 per share.

The strong growth of chipmakers in the fourth quarter was the result of successful diversification into new markets such as Internet of Things (IoT) and automotive, as well as relationships with major smartphone original equipment manufacturers (OEMs). Yes, it helped make up for it. Weakness in the smartphone market. space. However, it was the non-mobile business that put a lot of effort into Skyworks last quarter.
As CFO Chris Sennesael noted in the report, the company generated $500 million in revenue from broad market segments (counting chip sales for non-mobile applications like IoT), up 30% from the previous year. Last earnings conference call. Broad market companies contributed 36% of Skyworks’ revenue last quarter, up from 29% in the same period last year.

It’s also worth noting that Skyworks earned $2 billion in revenue from this segment for the entire fiscal year. That’s almost 43% more than the $1.4 billion in revenue last fiscal year. The good news is that the company’s business in a wide range of markets can maintain its momentum. This is because, as Skyworks showed in its earnings report, it is attracting new customers in high-growth niches like IoT.

“In IoT, we continue to win new customers and expand our content. We have partnered with Vodafone to launch the UK’s first WiFi 6E platform. We have launched a solution for Fi 6 hotspots.”

Skyworks also enables the deployment of O-RAN (Open Radio Access Network) and delivers record quarterly results in the high-growth automotive business niche. For example, the O-RAN market is expected to grow at an annual rate of 42% until 2030. Meanwhile, according to Mordor Intelligence, the demand for connected cars will grow by 19% per year until 2027.

These catalysts explain why Skyworks expects its broad commercial segment of the market “to be a major driver in FY23 and beyond.”

The mobile business was not in its best last quarter
Skyworks’ mobile business generated approximately $907 million in revenue last quarter (this is total revenue minus $500 million from the broader market business). By comparison, 71% of Skyworks’ $1.31 billion in revenue last year came from its mobile business, worth nearly $931 million.

Thus, the company’s mobile business, which generates most of its revenue, declined year-over-year in the most recent quarter. This is not surprising given that smartphone sales have been declining for the past five quarters. Skyworks considers Apple its biggest client, with the smartphone giant generating 58% of its revenue last year.

Last quarter, Apple shipped 48.5 million smartphones, 6.4% more than last year. However, the overall smartphone market was down 9% year-over-year. And now things could get even worse for Skyworks.

All of this explains why Skyworks management is targeting a sharp drop in sales and profits. The chipmaker expects revenue of $1.3 billion to $1.35 billion and adjusted earnings of $2.59 per share in the first quarter of fiscal 2023. These numbers show double-digit declines in both revenue and earnings compared to the last year.

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Twitter pulls paid verification after impersonators flourish



Twitter pulls paid verification after impersonators flourish

The sudden absence of the service adds to a series of whiplash product moves in the two weeks Musk has controlled the company.

Twitter has suspended subscriptions to its Blue subscription service after the initial launch was marred by users receiving a paid verification badge and then impersonating celebrities, politicians and brands.

Twitter users started noticing a change Thursday night when the blue subscribe option was no longer in the app’s sidebar. The Twitter Blue registration page still points to a page with information about the service, but without the ability to register.

It was not immediately clear if service would be restored and when.

The sudden absence of the service, which CEO Elon Musk called a major step as Twitter seeks to increase revenue and reduce the prevalence of bots and trolls, was the result of a series of product moves in the two weeks that Musk controlled the business. .

A Twitter sales official said the company decided to remove the verified service from Twitter Blue after several accounts started impersonating businesses using accounts with paid verification badges that looked just like the original Twitter.Twitter confirmation badges for public figures and famous brands.

Even Elon Musk’s other company, electric car maker Tesla, has failed to protect Twitter from brand-degrading copycats.

The employee, who asked to remain anonymous for fear of retaliation, said the account, set up under the guise of pharmaceutical company Eli Lilly, caused a particularly serious problem on Thursday, when he tweeted: “We are pleased to announce that insulin is now available for free.”

The tweet went viral and stayed on social media for at least two hours before being deleted. The real Eli Lilly account later tweeted, “We apologize to those who received a misleading message from a fake Lilly account.”

Eli Lilly’s stock price plummeted after the fake tweet was posted, as did shares in other pharmaceutical companies, including AbbVie, which was also given away. Major stock indices were broadly positive on Thursday, with the S&P 500 posting its biggest rally in two years.

Internal messages obtained by CNBC show that Twitter support initially determined that a tweet impersonating Eli Lilly did not violate the company’s terms of service. The seller said they encourage customers to tweet directly to Elon Musk about their concerns.

Twitter has also reintroduced a new “Official” badge for some accounts. The company confirmed the news on one of its Twitter accounts.

The Twitter Blue Verified recall also comes as the company’s new management is considering how to comply with FTC oversight, according to company-wide emails sent to employees Thursday night and obtained by CNBC.

Twitter is currently under an FTC consent decree that requires, among other things, to notify the agency of new products with a written plan.

Some employees expressed doubts about Musk’s willingness to comply with FTC supervision. Earlier in the week, internal communications on a company message board, seen by NBC news, showed that employees were concerned that Twitter’s new leaders would ask them to do work that might involve a violation. of the consent decree, or any other. laws and regulations.

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Dubai Investments, a leading diversified investment firm listed on the Dubai Financial Market, reported net income of AED 1,489 million for the period ended September 30, 2022, up 227% from AED 456 million for the nine-month period . . last year.

Profits of AED 1,033 million were higher year on year, mainly due to gains from the sale of a 50% majority stake and an increase in the fair value of the remaining AED 980 investment in Emirates District Cooling (Emicool) LLC. Millions The Group’s production, works and services segment also showed good results. Total Group revenue increased to AED 3.3 billion compared to AED 2.6 billion for the nine months ended September 30, 2022, compared to the same period last year.

Khalid Bin Kalban, Vice President and CEO of Dubai Investments, said: “The group has maintained momentum this year and delivered strong results, reflecting the resilience of the business model.

This quarter’s exceptional results are the result of a significant value discovery through an organized sale process that demonstrates Dubai Investments’ value creation strategy. In line with the Group’s strategy of offering greater returns to shareholders, an interim dividend of 7.5% was approved for the quarter. The Group is focused on taking the appropriate steps related to strategic investments and will complete its planned exit from mature assets in the coming years.”

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