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What is Technical SEO?

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).
Technical SEO Checklist
Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.
Below you’ll find a checklist of important steps you can take to ensure your technical SEO is up to scratch. By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.
1. Use SSL.
Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’
In 2014 Google announced that they wanted to see ‘HTTPS everywhere’, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. =
So it makes sense, where possible, to ensure your site is secure – this can be done by installing an SSL certificate on your website, though most top website builders now include SSL by default.
2. Ensure your site is mobile-friendly.
A ‘responsive’ website design adjusts itself automatically so that it can be navigated and read easily on any device.
Google is clear about the fact that having a responsive site is considered a very significant ranking signal by its algorithms. And, with the introduction of Google’s ‘mobile first’ approach to indexing content, a responsive website is now more important than ever.
So it makes sense to ensure that your website is fully responsive and will display in the best format possible for mobile, tablet or desktop users.
3. Speed your site up.
Search engines prefer sites that load quickly: page speed is considered an important ranking signal.
There are several ways you can speed up your site:
- Use fast hosting.
- Use a fast DNS (‘domain name system’) provider
- Minimise ‘HTTP requests’ – keep the use of scripts and plugins to a minimum
- Use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS
- Ensure your image files are as small as possible (without being too pixelated)
- Compress your web pages (this can be done using a tool called GZIP)
- Minify your site’s code – rid of any unnecessary spaces, line breaks or indentation in your HTML, CSS and Javascript (see Google’s Minify Resources page for help with this).
4. Fix duplicate content issues.
Duplicate content can either be confusing for users (and indeed search engine algorithms); it can also be used to try to manipulate search rankings or win more traffic.
As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to fix any duplicate content issues they find.
You can fix duplicate content issues by:
- Preventing your CMS publishing multiple versions of a page or post (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
- Using the canonical link element to let search engines know where the ‘main’ version of your content resides.
5. Create an XML sitemap.
An XML sitemap is a file that helps search engines to understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.
It also contains useful information about each page on your site, including
- when a page was last modified;
- what priority it has on your site;
- how frequently it is updated.
In Bigcommerce, your XML site is created automatically; if you are using another platform you may need to use a sitemap generator to build one.
6. Consider enabling AMP.
AMP is a Google-backed project which aims to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML.
AMP versions of your web pages load extremely quickly on mobile devices. They do this by stripping your content and code down to the bare bones, leaving text, images and video intact but disabling scripts, comments and forms.
Because they load so fast, AMP versions of pages are far more likely to be read and shared by your users, increasing dwell time and the number of backlinks pointing to your content – all good things from an SEO point of view. On top of that, Google sometimes highlights AMP pages in prominent carousels in search results – giving you an important search bump.
7. Add structured data markup to your website.
Structured data markup is code which you add to your website to help search engines better understand the content on it. This data can help search engines index your site more effectively and provide more relevant results.
Additionally, structured data enhances search results through the addition of ‘rich snippets’ – for example, you can use structured data to add star ratings to reviews; prices to products; or reviewer information(example below).
Because they are more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your click-through rate (CTR), and generate additional traffic to your site. Because sites with results featuring higher CTRs are generally considered to receive preferential treatment in search engines, it is worth making the effort to add structured data to your site.
8. Register your site with Google Search Console and Bing Webmaster Tools.
Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.
When you are ready to launch your website, you should submit its XML sitemap (see above) to both Google Search Console and Webmaster Tools so that they can crawl your new site and start to display results from it in search results.
These services also allow you to keep an eye on the general performance of your site from a search engine prospective – other things you can do with the tools include:
- testing your site’s mobile usability
- accessing search analytics
- viewing backlinks to your site
- disavowing spammy links
and much more besides.
Technical SEO Resources
You may find the below resources helpful for learning more about technical SEO:
- Google’s SEO Starter Guide
- Simple ways to increase the visibility of your website
- Moz’s articles on technical SEO
- Ecommerce SEO Guide
- BigCommerce SEO (2018)
News
Is DuckDuckGo Safe? Your Comprehensive Privacy Guide

Explore the safety and privacy features of DuckDuckGo with this comprehensive guide. Learn how DuckDuckGo protects your online activities and keeps your information secure. Discover why DuckDuckGo is a trustworthy option for privacy-conscious users.
Introduction
In an age where online privacy is paramount, users are constantly seeking secure and private alternatives to traditional search engines. DuckDuckGo, a privacy-focused search engine, has gained significant attention for its commitment to user confidentiality. This article delves deep into the question: “Is DuckDuckGo safe?” We’ll explore the features that make DuckDuckGo a reliable choice for safeguarding your online activities.
Is DuckDuckGo Safe?
DuckDuckGo is a secure and private search engine that emphasizes protecting users’ personal information and search history. It employs several features to ensure your online activities remain confidential and shielded from prying eyes.

Privacy Protection Mechanisms
DuckDuckGo employs a range of privacy protection mechanisms to keep your information safe:
- No Tracking: Unlike mainstream search engines, DuckDuckGo does not track your search queries, ensuring that your search history remains private.
- Anonymous Searches: DuckDuckGo does not associate your searches with your IP address or create user profiles, guaranteeing anonymous searches.
- Secure Connection: The search engine enforces HTTPS encryption, adding an extra layer of security to your online interactions.
- Minimal Data Retention: DuckDuckGo retains minimal data related to your searches, and the data that is retained is not personally identifiable.
Search Result Quality
Despite its strong emphasis on privacy, DuckDuck-Go provides high-quality search results using its unique search algorithm. The search engine utilizes aggregated data from various sources, including Bing and Wikipedia, to deliver relevant results without compromising your privacy.
How Does DuckDuck-Go Ensure Safety?
DuckDuck-Go implements several measures to ensure safety while using its services:
- Smarter Encryption: DuckDuck-Go uses Smarter Encryption to establish a secure connection between your device and its servers, reducing the chances of data interception.
- Privacy Browser Extension: The privacy browser extension provided by DuckDuck-Go blocks third-party trackers, enhances encryption, and enforces secure connections, creating a safer browsing experience.
- Instant Answers: DuckDuck-Go’s Instant Answers feature provides direct answers to your queries, reducing the need to click on potentially unsafe links.
FAQs About DuckDuck-Go’s Safety
Can I trust DuckDuck-Go with my search queries?
Absolutely. DuckDuck-Go’s no-tracking policy and emphasis on privacy ensure that your search queries are not stored or tied to your identity.
Is DuckDuck-Go’s search algorithm effective despite not tracking users?
Yes, DuckDuck-Go’s search algorithm aggregates data from various sources to provide relevant search results without compromising user privacy.
Can I use DuckDuck-Go as my default search engine?
Certainly. DuckDuck-Go offers browser extensions and mobile apps that make it easy to set it as your default search engine.
How does DuckDuck-Go generate revenue if it doesn’t track users?
DuckDuck-Go generates revenue through advertising that is not based on user data. Instead, ads are contextually relevant to the search terms, ensuring privacy.
Is my personal information safe with DuckDuck-Go’s browser extension?
Yes, DuckDuck-Go’s browser extension enhances your online security by blocking trackers and encrypting connections, ensuring your personal information remains safe.
Can I use DuckDuck-Go on mobile devices?
Absolutely. DuckDuck-Go provides mobile apps for various platforms, allowing you to enjoy its privacy-focused search on your mobile devices.

Conclusion
In a digital landscape where privacy is a growing concern, DuckDuckGo stands out as a beacon of trust and security. Its commitment to privacy, no-tracking policy, and robust security mechanisms make it a reliable choice for those seeking a safer and more private online search experience. With DuckDuck-Go, you can explore the web with confidence, knowing that your personal information remains protected.
News
The Significance of Proper Support in Sportswear for Exercise

When purchasing exercise clothing, the aspect of support is often overlooked. Sportswear companies tend to prioritise features such as moisture-wicking materials and convenient pockets. However, we believe that support is a crucial aspect of dressing for workouts, as it ensures both comfort and optimal performance. Support can be seen as the intersection of sportswear and shapewear. Therefore, it is essential to understand the significance of appropriate support during physical activity and know where to find it.
The Shapewear Crossover
Supportive sportswear primarily functions through gentle compression. It maintains stability and keeps your body secure while you engage in physical activity. Common characteristics between Standard shapewear and sports bras can be found. Both utilise specialised, flexible materials to offer body support. They are also designed with minimal seams to prevent discomfort and ensure discreteness. Additionally, the emphasis on comfort remains consistent for both types of apparel. As a result, similar principles apply when it comes to providing optimal body support.
What kind of support should your athletic apparel provide?
When engaging in physical activities, it is important to wear clothing that provides stability, regardless of the intensity. Whether you are running a marathon or practising yoga, your Sports bras and briefs should not cause any discomfort or irritation. In this article, we will explore the areas of the body that require support from sportswear.
Breast support
A sports bra is essential for any physical activity, regardless of intensity. It serves as the ultimate supportive sportswear, providing both comfort and stability. By minimizing excessive movement, it helps prevent discomfort in the breast and back areas. With the multitude of options available, finding the perfect sports bra style depends on factors such as your breast size, the type of sport you engage in, and your preferred method of wearing and removing it.
Back support
If you’ve ever dealt with back pain, you understand the significance of a well-fitting bra. A sports bra that offers adequate support helps minimize the strain on your muscles and ligaments, preventing discomfort and soreness in your back. Additionally, it alleviates upper back and shoulder pain commonly associated with the weight of larger breasts.
Tummy support
Those who possess knowledge on the matter may opt to provide support to their waist and stomach by wearing sports underwear or leggings. Both options are equally effective. It is advisable to seek out high-waisted compression garments with a wide waistband, as they contribute to the stability and strength of your torso, which is vital in preventing injuries. By promoting stability and offering support to the abdomen, these garments also aid in preventing chafing and can boost your confidence, allowing you to elevate your performance.
In recent years we’ve definitely seen a shift in the fashion industry, with influencers and celebrities placing pressure on the high street to make plus-size fashion more accessible for all. Nowadays, Sportswear is highly demanding as demonstrated by plus size UK influencers.
The advantages of wearing supportive sportswear
The support provided by activewear has a tangible influence on your sports performance and how your body reacts to exercise. It’s no wonder that many women opt for activewear as their everyday clothing choice.
Posture
The incorporation of compression panels in clothing such as high-waisted underwear or leggings can enhance your posture. Maintaining a strong and stable posture is crucial during physical activities to prevent injuries. Whether you engage in sports like tennis, running, or weightlifting, having adequate support around your torso can significantly benefit you.
Comfort
The crucial aspect of effective sportswear is its ability to provide comfort. It is important to ensure that your sportswear does not constrict your breathing. To find comfortable and supportive garments, opt for those with extended panels made of lightweight fabrics that wick away moisture. These fabrics are not only lightweight but also provide support to your body while minimising the risk of chafing. Additionally, an increasing number of garments are being designed without hems, allowing them to sit smoothly against your skin without causing any discomfort.
Performance
Compression is commonly utilised in shapewear to create a desired figure, but in the context of sportswear, it can actually improve your performance. Whether it’s in the form of socks or leggings, compression technology promotes better blood circulation to targeted areas like your legs. This increased blood flow intensifies your exercise routine and contributes to faster recovery.
The finest athletic attire should not only prioritise fashion and technology. Its primary function is to provide stability to your core, enabling you to engage in activities comfortably and confidently. This underscores the significance of support, which is crucial not just during physical exertion but also in day-to-day life.
News
Exploring Alternative Sentencing Options: Understanding the Potential for No Jail Time in 2nd Offense DWI Cases in Texas:

While Texas has some of the most drunk drivers in the country, the state also has some of the strictest DWI penalties. Despite how common a Texas DWI and 2nd DWI can be (with over 30% of DWI convicts reoffending), a 2nd DWI conviction will land you at least 72 hours in county jail and possibly even a year. Although many will agree that the punishment fits the crime, a 2nd DWI charge can be a telltale sign of alcohol addiction, and can often require rehabilitation that a jail sentence cannot offer. Luckily enough, there are several ways you can avoid a conviction for a 2nd DWI in Texas to receive no jail time and focus on your rehabilitation.
An Expert DWI Attorney:
Since mandatory jail time can only be avoided by avoiding conviction, a skilled DWI attorney is crucial to any option you explore. A 2nd DWI charge requires the same amount of evidence as a 1st DWI charge, and can often be defended with the same tactics. Depending on the circumstances of your case, a DWI attorney may be able to scrutinize a field sobriety test, the administration of a breathalyzer test, or the constitutionality of a traffic stop. Always inquire about the potential for a successful defense before you set your mind on other options, as dismissal or acquittal is the only way to circumvent all penalties of a 2nd DWI in Texas no jail time. If an expert attorney determines that your case won’t fare well at trial they can petition for probation or a DWI court to proceed over your case, or negotiate a plea for you.
DWI Court:
Many of Texas’ major cities offer a DWI court program as a way to avoid jail for DWI 2nd offenders or defendants who show signs of alcoholism. DWI court is similar to probation but heavily emphasizes rehabilitation. A program will typically involve common aspects of community supervision, routine attendance at outpatient programs, and meetings between you, a judge, a probation officer, and a counselor. If you do not abide by the court’s rules or mandatory programs your case can go back to court and you will likely go to jail. A DWI court program is at least a year, but the length and regimen can be augmented depending on a defendant’s progress. Upon a judge “graduating” you from DWI court your sentence will be fulfilled. DWI court not only allows you to avoid jail time but is known to reduce DWI recidivism rates by as much as 12%.
Plea Bargain:
With Texas’ criminal justice system being notoriously arduous, nearly 30% of all DWIs are reduced to lesser charges to avoid the hassle of a trial. In cases without aggravating factors such as an enhanced blood alcohol concentration, a child passenger, or an accident, a 2nd DWI charge can be bargained down to a minimum sentence or reduced charges. To be considered for a plea deal, a defendant will usually have to show personal growth and remorse. This is typically done by issuing a statement to the court, installing an ignition interlock in your vehicle, or attending DWI education courses or outpatient. If you plea to a minimum sentence you will likely still face 72 hours in jail and probation. While it’s uncommon for a 2nd DWI plea deal in Texas to receive no jail time, this is not impossible if your charges are reduced to reckless driving or obstruction of a highway.
Don’t Drink and Drive:
72 hours in jail is considered the mandatory minimum sentence for a 2nd DWI conviction and those facing charges are unlikely to see no jail time. The only guaranteed way to avoid jail is to avoid drinking and driving. With a drunk driving fatality occurring every 8.5 hours in Texas and over 10% of Texans reporting involvement in a drunk driving crash sometime in their lives, don’t fall under the impression that you are immune to the consequences of a DWI. Always make sure that you have a designated driver or extra money for an Uber when you go out drinking, it can save someone’s life and protect your future.
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