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What is Technical SEO?

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Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

Technical SEO Checklist

Search engines give preferential treatment in search results to websites that display certain technical characteristics —  for example a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.

Below you’ll find a checklist of important steps you can take to ensure your technical SEO is up to scratch. By following these guidelines, you can help to ensure that the security and structure of your site meets the expectation of search engine algorithms, and is rewarded in search results accordingly.

1. Use SSL.

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’

In 2014 Google announced that they wanted to see ‘HTTPS everywhere’, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. =

So it makes sense, where possible, to ensure your site is secure – this can be done by installing an SSL certificate on your website, though most top website builders now include SSL by default. 

2. Ensure your site is mobile-friendly.

A ‘responsive’ website design adjusts itself automatically so that it can be navigated and read easily on any device.

Google is clear about the fact that having a responsive site is considered a very significant ranking signal by its algorithms. And, with the introduction of Google’s ‘mobile first’ approach to indexing content, a responsive website is now more important than ever.

So it makes sense to ensure that your website is fully responsive and will display in the best format possible for mobile, tablet or desktop users.

3. Speed your site up.

Search engines prefer sites that load quickly: page speed is considered an important ranking signal.

There are several ways you can speed up your site:

  • Use fast hosting.
  • Use a fast DNS (‘domain name system’) provider
  • Minimise ‘HTTP requests’ – keep the use of scripts and plugins to a minimum
  • Use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS
  • Ensure your image files are as small as possible (without being too pixelated)
  • Compress your web pages (this can be done using a tool called GZIP)
  • Minify your site’s code – rid of any unnecessary spaces, line breaks or indentation in your HTML, CSS and Javascript (see Google’s Minify Resources page for help with this).

4. Fix duplicate content issues.

Duplicate content can either be confusing for users (and indeed search engine algorithms); it can also be used to try to manipulate search rankings or win more traffic.

As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to fix any duplicate content issues they find.

You can fix duplicate content issues by:

  • Preventing your CMS publishing multiple versions of a page or post (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
  • Using the canonical link element to let search engines know where the ‘main’ version of your content resides.

5. Create an XML sitemap.

An XML sitemap is a file that helps search engines to understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.

It also contains useful information about each page on your site, including

  • when a page was last modified;
  • what priority it has on your site;
  • how frequently it is updated.

In Bigcommerce, your XML site is created automatically; if you are using another platform you may need to use a sitemap generator to build one.

6. Consider enabling AMP.

AMP is a Google-backed project which aims to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML.

AMP versions of your web pages load extremely quickly on mobile devices. They do this by stripping your content and code down to the bare bones, leaving text, images and video intact but disabling scripts, comments and forms.

Because they load so fast, AMP versions of pages are far more likely to be read and shared by your users, increasing dwell time and the number of backlinks pointing to your content – all good things from an SEO point of view. On top of that, Google sometimes highlights AMP pages in prominent carousels in search results – giving you an important search bump.

7. Add structured data markup to your website.

Structured data markup is code which you add to your website to help search engines better understand the content on it. This data can help search engines index your site more effectively and provide more relevant results.

Additionally, structured data enhances search results through the addition of ‘rich snippets’ – for example, you can use structured data to add star ratings to reviews; prices to products; or reviewer information(example below).

Because they are more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your click-through rate (CTR), and generate additional traffic to your site. Because sites with results featuring higher CTRs are generally considered to receive preferential treatment in search engines, it is worth making the effort to add structured data to your site.

8. Register your site with Google Search Console and Bing Webmaster Tools.

Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.

When you are ready to launch your website, you should submit its XML sitemap (see above) to both Google Search Console and Webmaster Tools so that they can crawl your new site and start to display results from it in search results.

These services also allow you to keep an eye on the general performance of your site from a search engine prospective – other things you can do with the tools include:

  • testing your site’s mobile usability
  • accessing search analytics
  • viewing backlinks to your site
  • disavowing spammy links

and much more besides.

Technical SEO Resources

You may find the below resources helpful for learning more about technical SEO:

  • Google’s SEO Starter Guide
  • Simple ways to increase the visibility of your website
  • Moz’s articles on technical SEO
  • Ecommerce SEO Guide
  • BigCommerce SEO (2018)
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Trader Joe’s: A Unique Grocery Shopping Experience

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Trader Joe's: A Unique Grocery Shopping Experience

Discover the unparalleled shopping experience at Trader Joe’s, a renowned grocery store chain offering a wide range of high-quality products at affordable prices. Explore the diverse selection, innovative offerings, and friendly atmosphere that make Trader Joe’s a favorite destination for food enthusiasts.

Introduction: Welcome to Trader Joe’s

Trader Joe’s has revolutionized the grocery shopping industry with its distinctive approach to retail. With a commitment to providing unique and high-quality products, Trader Joe’s has garnered a loyal following of customers who are eager to explore the ever-changing assortment of items on their shelves. In this article, we will delve into the world of Trader Joe’s and explore the reasons why it stands out from the competition.

Trader Joe’s: A Shopper’s Paradise

A Haven for Food Enthusiasts

Trader Joe’s is more than just a grocery store; it’s a paradise for food enthusiasts. With an extensive selection of gourmet and specialty items sourced from around the world, Trader Joe’s caters to the discerning palate. From unique snacks and appetizers to artisanal cheeses and decadent desserts, there’s always something new and exciting to discover at Trader Joe’s.

Unbeatable Prices and Value

One of the hallmarks of Trader Joe’s is its commitment to providing exceptional value to its customers. While the store offers a wide range of high-quality products, it manages to keep its prices affordable. This combination of quality and value is what sets Trader Joe’s apart from its competitors, making it an attractive option for budget-conscious shoppers.

A Neighborhood Vibe

Step into any Trader Joe’s, and you’ll immediately notice the warm and welcoming atmosphere. With friendly staff members who are always ready to assist you, shopping at Trader Joe’s feels like a visit to your neighborhood store. The company prides itself on fostering a sense of community and creating an enjoyable shopping experience for its customers.

Exploring Trader Joe’s Selection

A Cornucopia of Fresh Produce

Trader Joe’s offers an impressive selection of fresh fruits and vegetables, sourced from trusted suppliers. Whether you’re in search of everyday staples or exotic produce, Trader Joe’s has you covered. From crisp apples to vibrant heirloom tomatoes, their produce section boasts a colorful array of options that will inspire any home cook.

Delightful Dairy and Cheese Selection

Cheese lovers rejoice! Trader Joe’s is renowned for its diverse selection of cheeses from around the world. From creamy Brie to tangy blue cheese, you’ll find a range of flavors and textures to suit your taste buds. Pair your favorite cheese with their assortment of crackers and you’re in for a treat.

International Flavors Galore

At Trader Joe’s, you can embark on a global culinary adventure without leaving the store. Their shelves are stocked with a wide variety of international ingredients and products, allowing you to explore different cuisines and expand your culinary horizons. Whether you’re in the mood for Thai curry, Italian pasta, or Indian spices, Trader Joe’s has everything you need to create authentic and flavorful dishes.

Unique and Innovative Offerings

One of the reasons why Trader Joe’s is so beloved is its constant introduction of unique and innovative products. The store takes pride in being a trendsetter in the grocery industry, and customers eagerly anticipate the arrival of new items. From seasonal treats to unexpected flavor combinations, Trader Joe’s never fails to surprise and delight its customers.

Frequently Asked Questions (FAQs)

1. What makes Trader Joe’s different from other grocery stores?

Trader Joe’s stands out from other grocery stores due to its unique selection of products, unbeatable prices, and friendly atmosphere. The store offers an exciting array of gourmet and specialty items, all at affordable prices,making it a destination for food enthusiasts. Additionally, Trader Joe’s prides itself on creating a neighborhood vibe with its welcoming staff and sense of community.

2. Does Trader Joe’s offer organic and healthy options?

Yes, Trader Joe’s is known for its commitment to offering a wide range of organic and healthy options. The store carries a variety of organic produce, as well as organic dairy products, meats, and pantry staples. In addition, Trader Joe’s has a selection of gluten-free, vegan, and vegetarian products to cater to different dietary preferences and needs.

3. Are Trader Joe’s products affordable compared to other grocery stores?

Yes, Trader Joe’s is renowned for its affordability. While providing high-quality products, Trader Joe’s manages to keep its prices competitive. This combination of quality and value makes it an attractive choice for shoppers looking to get the most out of their budget.

4. Can I find international ingredients and spices at Trader Joe’s?

Absolutely! Trader Joe’s takes pride in offering a diverse range of international ingredients and spices. Whether you’re looking for exotic spices for a specific recipe or unique international snacks, Trader Joe’s has a selection that will satisfy your culinary cravings.

5. Are there any Trader Joe’s branded products?

Yes, Trader Joe’s has its own line of branded products. These Trader Joe’s branded items are carefully curated and developed to meet the company’s high standards for quality and taste. From snacks and pantry staples to frozen meals and beverages, you’ll find a variety of Trader Joe’s branded products throughout the store.

6. Does Trader Joe’s have a return policy?

Yes, Trader Joe’s has a customer-friendly return policy. If you’re not satisfied with a product you’ve purchased, you can return it to the store with a receipt for a full refund. Trader Joe’s aims to ensure customer satisfaction and stands behind the quality of their products.

Conclusion: A Shopping Experience Like No Other

Trader Joe’s offers a shopping experience that is truly unique. With its diverse and high-quality product selection, unbeatable prices, and friendly atmosphere, it has become a favorite destination for food enthusiasts and budget-conscious shoppers alike. Whether you’re searching for everyday essentials, international ingredients, or innovative snacks, Trader Joe’s has something to offer. So, the next time you’re in search of a grocery store adventure, don’t miss out on the vibrant and exciting world of Trader Joe’s.

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Rebbe’s Dollar distribution

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Rebbe's Dollar distribution

Uncover the extraordinary story of the Rebbe’s Dollar distribution, a powerful tradition that has transformed lives and inspired acts of kindness across the globe.

The Rebbe’s one-dollar bill, a symbol of charity and compassion, continues to embody the spiritual legacy of Rabbi Menachem Mendel Schneerson, inspiring countless individuals to embrace a life of giving and kindness.

Every Sunday, people from all walks of life – Jews and non-Jews alike – would line up outside the Rebbe’s residence at 770 Eastern Parkway in Brooklyn, New York, eager to receive a dollar bill and a blessing from the Rebbe.

It was a testament to the universal nature of the Rebbe’s message of love, kindness, and the power of good deeds.

The Rebbe would hand out dollar bills to each individual, instructing them to donate the money to a charity of their choice. Through this small act of giving, the Rebbe instilled the value of charity and the potential of a single dollar to create positive change.

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Sustainable Diamonds – What You Need to Know About Lab-Grown Diamonds in NZ

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Sustainable Diamonds - What You Need to Know About Lab-Grown Diamonds in NZ

The use of lab grown diamonds NZ in jewellery has been growing rapidly over the last few years. This is because they are eco-friendly, and they cost less than mined diamonds. However, it is essential to understand the differences between a lab-grown and a mined diamond before making a purchase decision.

A Lab-Grown Diamond is a synthetic diamond created by humans in a lab instead of being mined from the ground. They are similar to natural diamonds in almost every way, except that they do not cloud or lose their luster over time.

There are several processes that can be used to grow a diamond in a lab, but the most common ones are High Pressure-High Temperature (HPHT) and Chemical Vapor Deposition (CVD). These methods are incredibly complex, but they have the same end goal: to replicate the conditions that naturally occur when a diamond grows on the earth’s surface.

Unlike mined diamonds, formed after millions of years of exposure to extreme heat and temperatures within the earth’s crust, lab-grown diamonds are created by scientists in a controlled environment. This allows them to mimic the same physical and chemical properties of natural diamonds, while also being significantly cheaper and environmentally friendly.

How They’re Made

When a diamond seed is placed inside of a sealed chamber, it is pressurized and heated until the carbon particles break down and crystallize into a fully grown diamond. This process is called growing a diamond in a lab, and many companies have done it since the 1960s.

In addition to being more sustainable, lab-grown diamonds are more ethical than mined diamonds because they don’t heavily impact the environment. For example, a study by Frost & Sullivan found that for each carat of diamonds mined using traditional methods, nearly 100 square feet of land is disturbed and more than 5,798 pounds of mineral waste are created.

Another great thing about lab-grown diamonds is that they don’t consume as much water in the making process. This is because the processes involved in creating a mined diamond require significant amounts of water, and they also create a lot of pollution.

This can lead to many issues, including depleted water supplies and environmental calamities. In addition, the soil can be destroyed, and in turn, the land is rendered unusable once mining operations have ceased.

It is also worth noting that lab-grown diamonds don’t contribute to global warming like mined diamonds, as their carbon is sourced from CO2 emissions. This is a very good thing for the planet, and it is one of the major reasons why people are switching to lab-grown diamonds instead of mined diamonds.

If you want to buy a piece of jewellery with a lab-grown diamond, you’ll need to do some research and make sure that you are getting a good deal on the product. You can do this by checking out prices at different retailers and comparing the costs. You can then choose which option is best for you and your budget.

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