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Over the past decade, one of the most prevalent changes we’ve seen within the world of daily tech is the complete integration of social media into our lives. Over the past 10 years, social media platforms have grown from having a total user base of 970 million in 2010 to over 4.5 billion in 2021. This period has been an ongoing moment of progress for social media, and those that use it.

Of course, as a new form of connecting and sharing with others has become the mainstream, marketing campaign managers have long been seeking methods of utilizing social media for the good of their companies. While platforms like Facebook offer comprehensive advertising streams, where users can directly advertise their products on the global stage, this is not the only form of marketing going on within social media.

Influencer marketing, where a company pays an influencer to use, review, or simply promote their products, is now a leading form of marketing. The term itself, ‘influencer marketing’, grew over 5000% each month on search engines throughout 2021, demonstrating the huge public recognition of this marketing stream. 

Companies are now paying individuals with large followings huge amounts of money through influencer marketing, this being one of the most lucrative forms of earning for social media influencers. However, how else do influencers make their money?

In this article, we’ll be outlining the different outlets that online content creators are using, different monetization schemes that reward them, and the most promising platforms that people are turning to. 

How Do Influencers Make Money?

Influencers mainly make money by either selling to their audience or advertising to them, with some content creators generating money due to their videos, photos, or writing being viewed by lots of people on a platform. The exact deals and monetary amounts that each influencer makes vary, but even smaller influencers can make upwards of $100,000 a year. The top paid influencers make many, many times more than this, often pushing upwards into the millions.

These income streams can be split into a few key sources:

  • Paid Promotions – Some companies will get in touch with content creators and ask them to create content around one of their products. This is normally in exchange for a fixed amount of money, with the business exchanging the public visibility for their capital. With larger content creators, this is one of the most lucrative forms of income.
  • Platform Pay – Certain social media platforms will reward content creators with a fixed amount of money for every X amount of views that they get. The specific figure often depends on factors like what the content is about, how big their follower count is, and other potential differences. This is one of the first payment structures content creators will unlock, as they can start reaping the rewards the first day they get a view on the content they’ve made.
  • Affiliates – Many influencers will recommend products that they enjoy using. Within this, there are two ways that they can generate an income. The first is to work as a brand ambassador, getting a small compensation anytime a user buys a product or signs up to a platform that they represent. Alternatively, they can use affiliate marketing programs, like those available through Amazon, in order to generate a small number of total sales for products they recommend on their social media accounts.

While these are the general three categories that users will make money from, it definitely doesn’t stop there. Other influencers might create courses, run webinars, or even create their own eCommerce stores. If they have a devout following, influencers can pretty much turn their hand to any number of monetized income streams.

Especially considering that users can start creating content without giving up their day jobs, many people create an audience over months or years while still working full-time, only converting to full-time content creator when their pay outweighs their regular working salary. 

While many social media platforms are now introducing payment methods, there are a few which have been doing it since the beginning. The social media platform that made many content creators famous in the early 2010s was YouTube, with this still being one of the most lucrative platforms for creators to publish content on.

Considering that around 5 billion videos are watched on YouTube every single day, it’s not hard to imagine where they get their huge budget for paying content creators from. 

Let’s quickly go through how a few central platforms in this space reward their content creators financially:

  • Youtube – YouTube has something known as the Partner Program, which is where anyone that has over 1,000 subscribers can begin to earn an income from the videos that they create. This is one of the most profitable systems, with YouTube still being a favored format of income generator for creators.
  • Snapchat – Every single day, Snapchat spends roughly $1 million on paying people to post on their platform. By paying influential people to post, they pull in views to their platform, allowing any ads they place to generate an income. Anyone that has a big following on this platform is able to start to apply for this program and get onto the scheme. 
  • TikTok – TikTok has had an incredible few years, quickly rising to become one of the most successful social media platforms. With its success, TikTok has started to pay its users for their videos that receive lots of views. Considering there are 1 billion active users on this platform, there are a lot of views to go around, with the best videos being nicely compensated to creators. 

Although these are some of the most lucrative platforms to create on, as we suggested earlier, not all of the money that a creator makes is through platform pay. On other sites, like Instagram, there is much more demand for influencer marketing, meaning that influencers on these spaces are able to focus on paid product placement and affiliates to a greater extent.

Is This Industry Here to Stay?

Influencer marketing and content creation are incredibly rewarding fields when you reach the higher end of the spectrum. While many people start accounts in the hope of becoming famous on that platform, only a few ever do, meaning the biggest numbers in this industry are closed off to those that reach the top. 

Alongside this harsh reality is the fact that due to how lucrative these deals can be, social media platforms have started to morph their content into an advertisement space. This is especially the case with platforms like Instagram, which have seen the potential for eCommerce engagement and have created shopping tabs that are flooding over all other content streams.

Due to these reasons, many content creators are gravitating away from these stagnant platforms and searching for new ways to support their income. This movement has coincided with the rise of blockchain, with web 3.0 solutions – a new era of the internet where users have much more control and ownership over what they post – becoming a valuable line of inquiry.

For example, the social network Taki is built on Solana, offering users the ability to create content that they own on the platform. As this is a decentralized platform, users have all of the power and governance of the platform itself, allowing their voices to be heard to a greater degree.

How does Taki Support Creators?

Alongside the actual ownership of content, Taki also uses other faucets of blockchain to further reward users for using their service. Anyone that interacts with the community within Taki can earn $TAKI, the platform’s native cryptocurrency which can be exchanged for fiat currency of a user’s choosing. 

By interacting with the community on this platform, anyone – no matter the size of their following – can begin to earn on social media. Equally, as a decentralized application, $TAKI is also used as a governance token, which allows users to vote on changes or new features within the platform.

This user-centric ownership system also gives users full control over their own content. On web 2 social media platforms, like Facebook and Instagram, any content you post on their site is legally the digital property of that company, not the creator. However, with web 3, creators are put first.

Both financially and in terms of usability and ownership, web 3 social networks like Taki are rapidly catching the attention of content creators around the globe. 

Final Thoughts

With the unstoppable popularity and interconnectivity of social media, it’s no wonder that this has grown into a bustling industry where users can make a fantastic living. While social media has afforded many people around the globe the opportunity to make a living, it is far from a perfect system. The financial incentive is now apparent, with many of the largest social media platforms being open about the paid opportunities they provide.

However, more and more people are shifting away from the overt capitalism of social media, with platforms that are forcing sales quickly losing their favor amongst users. Rising to fill these spaces are web 3.0 social networks, with their focus on user-ownership and fair compensation through cryptocurrency outlining a new way for users to interact with the social networks that they create.

Over the next 10 years, the shift from web 2.0 to web 3.0 will come with a change in how we use, consume, and commodify social media. 

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4 Important Tips for Having a Vacation Abroad



4 Important Tips for Having a Vacation Abroad

Are you planning to go abroad but still don’t know what to prepare? People dream of going abroad, especially to countries like America and Europe. If this is your first time going abroad, you should check the following tips!

Prepare All Important Documents

The first thing you need to do is prepare important documents. For example, passports, ID cards, visas, and international driving licenses if you are going to drive abroad. Make sure you know whether the country you are going to visit is visa-free or not. For Southeast Asian countries, the Maldives and Turkey are visa-free, so you only have to have a passport. But a visa is still needed if you want to go to South Korea, Europe, or America. Make sure to scan your document and save it in the cloud like Google Drive or iCloud. Oh, yes, remember to check your vaccination status. Because every country needs your health information.

Make Itineraries

Itinerary is important for those who want to travel abroad. The reason is holidays abroad cost a lot of money, so when you can, take advantage of it with a well-planned schedule. Research in detail the tourist destinations you want to visit. For example, what is unique in it, ticket prices, transportation to get there, to the distance from the inn you’re staying. Remember to include places to eat that you want to try. Make sure the place to eat is according to your preferences, such as halal or free of certain food allergies.

Book Tickets in Advance

When you know how long you will be on vacation with the itinerary that has been prepared, it’s time to book plane tickets and lodging. Find cheap tickets by:

  1. Using promos and discounts on travel agent applications.
  2. Comparing which price is lower and what kind of facilities you will get.
  3. Choosing accommodation that fits your budget but is still comfortable.

Oh yes, also remember to check how the pandemic situation is in the country you are going to visit. Do you have to quarantine or not? Because it will affect your itinerary and accommodation. Due to the pandemic conditions that have not fully recovered, check whether there is still Indonesia quarantine after returning from vacation.

Exchange Money and Check Your ATM Cards

Exchange your currency into the destination country’s currency, for example, yen, euros, dollars, won, and others. But remember, don’t carry too much cash because it’s also prone to theft, besides being wasteful. For the rest, you can do cashless transactions. Check your bank’s ATM card to see if it has Visa, MasterCard, or Cirrus logos. This row of stamps indicates that your bank is working with banks abroad. Or you can also use a credit card to make your transaction easier.

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Down 43%, Is This Tech Stock Worth Buying Right Now?



Down 43%, Is This Tech Stock Worth Buying Right Now?

Skyworks Solutions (NASDAQ: SWKS) announced its fiscal 2022 fourth-quarter results (for the three months ended September 30) on November 3, and the supplier Apple’s stock price has risen 11% since then.

Skyworks beat expectations and showed solid growth at a time when smartphone sales were declining, but forecasts show the chipmaker is about to hit a bump. With that said, let’s take a closer look at the latest results from the chipmaker. Let’s take a closer look at whether the stock can sustain new momentum after losing 43% of its value in 2022.

Skyworks solutions deliver reliable results for non-mobile businesses
Skyworks’ fourth-quarter revenue increased 7% year-over-year to a record $1.4 billion. The company also reported non-GAAP (adjusted) earnings of $3.02 per share, up 15% year-over-year. Skyworks easily justified analyst estimates of $2.91 per share. For the year, the company’s revenue increased 7% to $5.5 billion and earnings rose similarly to $11.24 per share.

The strong growth of chipmakers in the fourth quarter was the result of successful diversification into new markets such as Internet of Things (IoT) and automotive, as well as relationships with major smartphone original equipment manufacturers (OEMs). Yes, it helped make up for it. Weakness in the smartphone market. space. However, it was the non-mobile business that put a lot of effort into Skyworks last quarter.
As CFO Chris Sennesael noted in the report, the company generated $500 million in revenue from broad market segments (counting chip sales for non-mobile applications like IoT), up 30% from the previous year. Last earnings conference call. Broad market companies contributed 36% of Skyworks’ revenue last quarter, up from 29% in the same period last year.

It’s also worth noting that Skyworks earned $2 billion in revenue from this segment for the entire fiscal year. That’s almost 43% more than the $1.4 billion in revenue last fiscal year. The good news is that the company’s business in a wide range of markets can maintain its momentum. This is because, as Skyworks showed in its earnings report, it is attracting new customers in high-growth niches like IoT.

“In IoT, we continue to win new customers and expand our content. We have partnered with Vodafone to launch the UK’s first WiFi 6E platform. We have launched a solution for Fi 6 hotspots.”

Skyworks also enables the deployment of O-RAN (Open Radio Access Network) and delivers record quarterly results in the high-growth automotive business niche. For example, the O-RAN market is expected to grow at an annual rate of 42% until 2030. Meanwhile, according to Mordor Intelligence, the demand for connected cars will grow by 19% per year until 2027.

These catalysts explain why Skyworks expects its broad commercial segment of the market “to be a major driver in FY23 and beyond.”

The mobile business was not in its best last quarter
Skyworks’ mobile business generated approximately $907 million in revenue last quarter (this is total revenue minus $500 million from the broader market business). By comparison, 71% of Skyworks’ $1.31 billion in revenue last year came from its mobile business, worth nearly $931 million.

Thus, the company’s mobile business, which generates most of its revenue, declined year-over-year in the most recent quarter. This is not surprising given that smartphone sales have been declining for the past five quarters. Skyworks considers Apple its biggest client, with the smartphone giant generating 58% of its revenue last year.

Last quarter, Apple shipped 48.5 million smartphones, 6.4% more than last year. However, the overall smartphone market was down 9% year-over-year. And now things could get even worse for Skyworks.

All of this explains why Skyworks management is targeting a sharp drop in sales and profits. The chipmaker expects revenue of $1.3 billion to $1.35 billion and adjusted earnings of $2.59 per share in the first quarter of fiscal 2023. These numbers show double-digit declines in both revenue and earnings compared to the last year.

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Tech Shares May Weigh On Taiwan Stock Market



Tech Shares May Weigh On Taiwan Stock Market

(RTTNews) – The Taiwanese stock market fell nearly 230 points (1.7%) on Tuesday after falling for two days. The Taiwan Stock Exchange is currently just above the 14,700 plateau, but selling pressure is likely to resume on Wednesday.

The global outlook for Asian markets is mixed, with little change ahead of major economic events that could affect the interest rate outlook. European and US markets were mixed and flat, followed by Asian equities.

The Tokyo Stock Exchange closed sharply higher on Tuesday after gains in financial, technology and cement stocks.

The index closed at 14,709.64, up 152.77 points (1.05%) after trading between 14,449.05 and 14,716.58.
Among assets, Cathay Financial was up 3.45%, Mega Financial was up 1.78%, CTBC Financial was up 2.93%, Fubon Financial was up 2.94%, First Financial was up 1.35%, E Sun Financial rose 1.66%, Taiwanese semiconductor company rose 1.35% and United Microelectronics rose 1.35%. Corporation and Catcher Technology rose 0.56%, Largan Precision shed 0.22%, MediaTek rose 1.42%, Delta Electronics rose 1.71%, Novatek Microelectronics rose 0.51%, China Steel rose 0.51%. 2.87%, Formosa Plastics shed 0.22%, Nan Ya Plastics rose 0.92%, Asia cement rose 1.48%, Taiwanese cement rose 1.67%, and Hon Hai Precision remained unchanged.

Wall Street’s lead indicates a slight negative bias as the leading average rose, then fell in the middle of the session, but then rose to end the mix almost unchanged.

The Dow rose 3.07 points (0.01%) to close at 33,852.53, while the NASDAQ fell 65.72 points (0.59%) to close at 10,983.78, and The S&P 500 fell 6.31 points (0.16%) to 3957.63.

Volatile trading on Wall Street comes amid continued uncertainty about the situation in China following widespread outcry over the country’s Covid restrictions.

Traders may also have been reluctant to make any significant moves ahead of comments from Federal Reserve Chairman Jerome Powell today that could provide further clues about the rate outlook. Unemployment data continues to be released on Friday.

In terms of economic news, the Conference Board released a report showing a moderate decline in US consumer confidence in November.

Crude oil futures ended higher on Tuesday, extending gains from the previous session on hopes that OPEC could cut production to support prices later this week. West Texas intermediate oil futures rose $0.96, or 1.2%, to $78.20 a barrel in January.

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