Is blogging still relevant? The numbers certainly say so.
There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy.
In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 90% of businesses used blogs to help market their brands within the last 12 months.
But, how are they accomplishing this with the overload of content on the internet?
Well, they can achieve this with the right strategy and by focusing on the priorities surrounding blogging, such as SEO, and taking time to understand their customers, which we’ll discuss in a bit.
But if you’re getting into SEO or have been a content marketer, you may wonder if it’s still worth building out blog strategies or spending time outsourcing blogs. Well, it is.
Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in the dust.
Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience.
But making influential blogs that meet your company’s objectives is another topic.
So, while they are important, it’s crucial you take time to create an effective strategy that engages and grows your audience and entices people back to your brand’s website.
Why Is Blogging Still Relevant?
Now, let’s learn why blogging is essential for brands and the strategies top brands use to ensure their blogs are influential in the ever-evolving age of online marketing.
1. Blogging Builds Loyalty And Trust
As mentioned, blogs help build loyalty and trust. But how?
Providing advice and reliable information that consumers can use will establish authority on the topics you discuss.
Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line.
An essential part of improving content is the E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness.
While it’s not a ranking factor, Google shares that E-A-T is essential to its algorithm and how it analyzes and recognizes content.
This means your content needs accurate, informative, and helpful information throughout the content and site.
2. Blogging Increases Visibility
The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.
Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a sure-fire way to help increase visibility.
Internal linking is another way to increase visibility. Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority.
It’s also important to look at the length of the blogs that are comparable to the topic you are discussing to ensure you’re fully covering the topic and meeting the length that will help you rank on search engine results pages (SERPs).
3. Blogging Creates Brand Awareness
New and original content can make your brand more prominent amongst the rest of your competitors.
When they are searching for answers to their questions or want to learn something more, your brand is at the top of SERPs, giving them the information they need.
The more you invest in blog strategy, the more potential you have to grow brand awareness not only for SERPs but through shares across social media.
4. Blogging Generates New Leads
If consumers like your content, they will likely want more.
It’s an excellent way to get new leads by having them subscribe to your email listing.
This way, it’s less intrusive than having them like an ad that prompts them to sign up for an email listing to get a coupon.
While this can be a great tactic for leads, blogs help build a connection before asking for their information.
If they choose to read through your content on your site, they already like your content and want to learn more. There’s more of a relationship with your brand through the unique, helpful content.
You can then incorporate the subscription opt-in pop-up at the end of the blog or when they scroll, so they can quickly enter their information and keep reading.
5. Blogging Drives Engagement
One of the goals for most content marketers is to continue building relationships with new and existing customers.
Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media.
It’s a great way to educate customers, provide tips or how-tos, and create more connections with your brand.
Over time, slowly reminding consumers of your brand through your content can help convert readers to long-term customers.
In addition, blogs can add interesting points to the customer journey and offer different opportunities to share your content.
Owner of iPhonix mobile Abhishek Balsara offers iPhones at the best rates
The iPhone can be an expensive option for some, but its price covers all the requirements of a person’s life and it is completely reliable. With an iPhone, you probably don’t need any other external devices.
These days, people are very careful about what they buy and what they wear, and depending on the trend, they also pay attention to the type of purchase. As the world of technology evolves, so does the demand for more functionality. This is the reason why the iPhone has become so popular in India and is currently the longest running phone that competes with Android.
To be precise, the iPhone is admired by almost everyone because it not only looks good but also has essential features that are really useful for the people who use it. Also, there have been a lot of updates as the company has been waiting for what people actually find useful and necessary in a phone. The iPhone may be an expensive option for some, but its price is completely reliable as it covers all the requirements of a person’s life. . With an iPhone, you probably don’t need any other external devices. You can trust him and his tasks so you never have to worry again.
The price range is usually a big problem for people, but today we will talk about the people and their institutions that make these smartphones very cheap and affordable. This is the only store that offers the latest genuine iPhones at the lowest prices and no other store offers similar products and services. It has been around for a long time and can be completely trusted due to its solid reputation and the great reviews it has collected over the years.
iPhonix Mobile is completely customer focused and has provided unmatched customer service for a long time, earning people’s trust and admiration. So come on, if you want the perfect smartphone, you know where to go. Not only is it the latest trend in the market, but it is also very affordable.
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How to Find an Obituary for a Specific Person
As part of your family tree or ancestry research, you may need to find the obituary of a particular person. This article provides a list of resources to help find the obituary of a particular person.
Obituaries are one of the most important sources of information genealogists look for when looking for clues related to the life of their ancestors. What many may not know is that the practice of announcing death in this way dates back to 59 BC.
Roman newspapers inscribed in metal or stone, known as the Acta Diurna (Daily Events), are published in important places in Rome. It features celebrity births and deaths, as well as general gossip about important people in the city.
In 1439, the printing press was invented, and with the advent of newspapers, the practice of announcing prominent deaths continued.This has survived and is still a common practice.
So why do genealogies need obituaries, and more importantly
, how do you find the obituaries you need for your research?
Importance of obituaries
relatives and friends
Those with aging parents or who lived with grandparents may have sat and read the local newspaper to see if anyone they knew had died. As we grow older, we feel a morbid fascination with our own mortality, and as a result, we become fascinated by the people we meet and those who are close to our own age.
An obituary is an opportunity for families to let people they don’t know know that a loved one has died. In many cases, this allows family members to let people know when the funeral will be held, and old friends to attend and offer their condolences.
Obituaries serve an important social function. Because bereaved families don’t have to spend time grieving connecting with everyone the deceased loved one may have known.
Although obituaries are very important to genealogists, they are technically not considered definitive documentary evidence. Searching for ancestors in obituaries can help you find important information such as:
Religion and Church Affiliation
date of birth and place of birth
place of death and date of death
important biographical information
The family information provided in the obituary helps distinguish between the two of her namesakes in official documents. Knowing the names of siblings and parents makes it easier to determine a person’s accurate census record.
As with any mystery, there may be many small clues here to help you find the truth and the documents that support it. should always be taken as clues until further evidence is documented.
Cost increases faced with end of Adjusted Right to Rent checks
Rental agents are taking significant steps to comply with rental eligibility checks as the system allowing for coordinated checks (for example via Zoom calls and copies of documents) will end in the UK on 30 September of 2022. We are facing increasing costs.
From October 1, 2022, agents responsible for reapplying for tenants and rent checks will need to review their processes to be ready to return to manual in-person checks (this may be because someone who qualifies as a UK resident you will still be admitted if you present a valid ID). and Irish citizens), or register with one of the proptech service providers accredited by the UK government as a Digital Identity Service Provider (IDSP). Foreign checks must be processed through the Ministry of the Interior’s Sharecode system, to which agents have free access.
The change comes at the same time that agencies will have to deal with rising energy bills and rising staff retention costs by maintaining competitive compensation packages.
IDSP cost for British and Irish citizens
With the announcement of the first IDSP under the UK’s digital identity and attribute trust framework, agents need to be aware of and prepare for the upcoming changes. With the promulgation of the Tenant Fees Act 2019, the costs associated with the delivery of checks for the right to rent have not changed and cannot be passed on to applicants.
Coordinated checks were introduced as part of COVID-19 measures to reduce face-to-face contact and have been expanded as the Home Office works to implement a robust digital solution for national checks in the UK and Ireland. If an agent wishes to provide digital checks to people with ID cards in the UK and Ireland, once adjusted rental eligibility verification is complete, the agent will need to register with an ID service provider who will incur a fee for the service. Alternatively, agents can provide a manual verification in person if the applicant provides a suitable British or Irish ID. If an agent chooses to use IDSPs, they must take into account UK and Irish citizens who choose to verify their identity offline and must not discriminate on that basis.
Digital verifications for foreigners can be done easily and at no external cost by verifying through the home office system in real time using the common digital code and date of birth provided by the applicant.
If the agency’s system relies primarily on in-person reviews, consider the need for additional time and resources to schedule appointments for applicant reviews (and follow-up reviews of submitters, subject to time constraints). status) and the associated time change.
Keeping track of rent checks is more important than ever
Propertymark members notify the Home Office to establish a “legal excuse” for agents to provide statutory audit information if they are unable to obtain a foreign rent check again during the rental period. against late and/or civil penalties.
The Rental Law Code of Practice is ambiguous about liability for civil penalties when agents use IDSPs. The ultimate responsibility for verification rests with the landlord or designated rental agent. Therefore, the use of a UK government accredited IDSP does not eliminate all risks of civil penalties for landlords or designated rental agents when investigated by immigration authorities.
The reintroduction of personal checks coincided with seasonal changes in the incidence of COVID, the impact of which is unknown.
Since it was first introduced under immigration law in 2014, the work required for agents to complete rent checks in the UK has increased dramatically and there are now over 100 pages of instructions for agents to understand. years. The Rent Payments Act of 2019 forced agents to incur higher costs in this area.
A period of additional requirements is coming, whether agents continue to conduct in-person rental checks during application and follow-up or use one of our approved IDSP providers. This is a particular problem given the heightened scrutiny of students who are British citizens from the academic year onwards.
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